DIVE IN
wagamama
Inspired by the nations gravitational pull to lakes, ponds, lidos and beaches, ‘Dive In’ metaphorically mirrors the experience of quenching your soul through swimming, with the rejuvenating properties of the UK’s favourite ramen. We enlisted Green Tea Peng to voice a modern cover of Nina Simone’s Feeling Good, a track that captured the sentiment we wanted to land with the film.
- Creative Agency___ The 119 Studio
- Producer___ Jamie Whymark
- Creative Director___ Alex Cribbs
- Director___ Hector Dockrill
- DOP___ Patrick Golan
- Production___ Pulse Films
- Producer___ John Bannister
- Editor___ Rich Woolway
- Colourist___ Tim Smith
- Sound___ James Benn
- VFX___ Jim Allen
Mental Health Swims felt like the perfect partner. This vital community group supports people through the healing power of cold water. Together, we hosted swims across the UK’s most iconic open-water spots, pairing the clarifying shock of a cold immersion with the soul-warming comfort of wagamama’s new winter hot pots.
